Vision of a Baby-Friendly Future

We want to make our world more baby-friendly. We have depicted the “baby-friendly world”
envisaged in our Purpose
in terms of six faces of society.

We want to make our world
more baby-friendly. We have depicted the
“baby-friendly world”
envisaged in our Purpose
in terms of six faces of society.

Vision of a Baby-Friendly Future:
Six Faces of Society

Pigeon works toward this vision of the future
in a range of different ways.

• Babies are part of
  everyone’s everyday life

  In today’s society, places where parents can go on casual outings with their babies are limited. Declining fertility rates also mean relatively few opportunities to encounter babies. In the world of the future, we hope there will be more such opportunities in everyday life, making everyone feel closer to babies. We believe this will help us make progress toward a kinder society where babies are understood and accepted.

  Create more opportunities to encounter babies in everyday life, making everyone feel closer to them.

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• Loose, friendly ties facilitating
  easy cooperation around
  raising children

  With the nuclearization of the family, raising children is becoming a task handled only by parents, which leaves little room for accepting babies as they are. In such situations, cooperation from third parties is vital to ease the pressure on parents.
  We believe that parents should have more loose, friendly ties with others, instead of bearing all the burden themselves. This should allow more emotional leeway in parent-baby relationships and help both sides enjoy each other’s company more.

  Foster more loose, friendly ties between parents and others to make discussion and mutual aid easier, instead of leaving parents to bear the entire burden of childrearing.

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• Creativity from babies
  brings excitement to society

  Babies are endlessly curious and creative. And yet, we adults allow our adult thinking to restrict how babies behave and exercise that creativity. Perhaps what we lack is the willingness to learn from babies—to create and get excited alongside them. In the future, instead of seeing parenting as simply “child-minding,” we will be called on to turn scenes from daily life into moments that encourage creativity from babies.

  Turn scenes from daily life into moments that encourage creativity from babies, instead of seeing parenting as simply “child-minding”.

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• No barriers to
  raising children

  Many people hope to continue building their career after having children. Sometimes, however, people are forced to weigh childbirth and parenting against career-building advancement and give up one or the other.
  To change this situation, society must recognize the value in having and raising children. Flexible systems and career stages must be prepared for those who give birth and raise children to ensure this.

  Prepare flexible systems and career stages for employees having and raising babies, instead of making them choose between children and career.

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• All babies are helped to
  develop and grow,
  regardless of the conditions
  of their birth

  Babies are born in conditions and circumstances of many different kinds. Some are born earlier than their expected date, some have low birth weights, and some have illnesses or physical conditions requiring medical treatment. We must reach out to ensure that all babies have the chance to develop, and that their parents feel secure raising them, regardless of the conditions of their birth.

  Reach out to ensure that all babies have the chance to develop, and that their parents feel secure raising them, regardless of the conditions of their birth.

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• A comfortable world
  where babies are not troubled by
  environmental risks

  The environmental issue is only growing more serious. Some mothers and fathers feel anguish at the idea that the products they use today are robbing children of a future.
  We must empathize with this pain, and review every aspect of our business activities to eliminate our environmental burden.
  It is also vital to alert society to the risks babies may face during their lives in the future.

  Review business activities to eliminate environmental burden, and alert society to the risks babies may face during their lives in the future.

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We will post about our activities
working toward this vision of the future
on this website.